Perspectives

The three-minute guide series on analytics

Turn insights into action

Our three-minute guides to analytics can help you get your analytics initiatives off to a smart start. Read now to learn more about how analytics can help deliver deeper insights that can pave the way to more effective decision making.

The 3 Minute Guide to Customer Analytics

Companies in virtually every industry are feeling the heat from more discerning—and often less loyal—consumers. Chalk it up to globalisation, social media, economic uncertainty, or product commoditisation, to name a few of the most challenging trends. Consumers are more informed, more demanding, more fickle, and more tuned in to one another’s opinions. Bottom line: Companies should have a more complete, intimate understanding of their customers to get them, grow them, and keep them. Click here for more.

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