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Beyond design thinking

“Design thinking” has been increasingly embraced by the world of business and business education over the last decade. During a time of intense change, this is a positive development. It helps firms develop the courage and use tradecraft that moves beyond analysis to embrace synthesis as well. This is part of what it takes to help firms commit to building something bold and newsworthy, instead of only seeking the tactics needed to better sell what is already known.

Design thinking without deep analysis and synthesis can be reckless. Leading companies are seeking to do both recursively and in integrated new ways to manage complexity, derive insights, and catalyse innovation in fast-changing ecosystems.

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