Virtual Product & Price Optimisation Platform (VPOP)

VPOP is a tool that quantifies customer choices, preferences and price elasticity relating to price and product features. It enables clients to scenario test price and product features relative to their competitors, and run market test scenarios in a risk free, virtual environment.

Key Features of the Tool

  • The ability to segment customers
  • Insights into the price elasticities of
  • Reporting on optimal pricing points
  • Understand preferred product

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