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South Africa Mobile Consumer Survey 2017

The age of the smartphone, integral to our lives and so much more than just a communication device.

In 2017 there was a significant turning point in the mobile industry in South Africa. It was the year where the smartphone clearly emerged as the most popular communication device for consumers, relegating the feature phone to history.

South Africans are now among the top users of smartphones globally and are adept at using it to access the applications and services it offers. South African consumers have transitioned into the world where data driven applications such as instant messaging and social network applications enable people to communicate and stay connected more than traditional voice.

Key Take-outs:

The report focuses on how consumers are using their mobile devices in South Africa, covering the following 4 themes:

  • Choosing an operator: need for speed trumps, but consumers will shop for value
  • Continuous consumption: smartphone usage reaches a pinnacle
  • Quiet, I’m shopping: the stage is set for growth in mobile commerce
  • Getting smarter: device ownership habits in South Africa
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