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The digital advertising ecosystem

Overcoming new barriers to achieve better results

As the story of digital advertising continues to unfold, advertising fraud is a significant concern. Many organisations can struggle to respond effectively to the changing digital landscape where ad visits from unwelcome bots are exaggerating the data and inflating prices for advertisers, and where consumers are installing ad-blocking extensions to their web browsers that can prevent the display of digital ads altogether.

Explore the key issues stakeholders need to consider to deliver meaningful results amid the current ecosystem.

Key observations:

  • Acknowledging fraud Complexity and risk
  • Demanding accountability
  • Rethinking digital strategies
  • Navigating uncertainties

How can Deloitte help:

Want to start building a digital advertising strategy for tomorrow’s trends? We should talk.
 

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