Article

Future scenarios for the TV and video industry by 2030

In what ways are digitalisation and VoD providers such as Netflix changing the market of the future?

The TV and video market is highly dynamic and is characterised by a great number of drivers: digitalisation, new market offers, and disruption by digital players ensure rapid change. Moreover, consumer expectations and usage habits are changing rapidly in the age of video-on-demand and mobile media consumption. The Deloitte study on future scenarios for the TV and video industry by 2030 demonstrates what market players need to be ready for.

Four future scenarios for 2030:


As a result of our analysis, we developed the following four future scenarios for the TV and video industry by 2030;

  • Scenario 1: Universal Supermarket
  • Scenario 2: Content Endgame
  • Scenario 3: Revenge of the Broadcasters
  • Scenario 4: Lost in Diversity
Did you find this useful?