“Mobile” advertising is dead. Long live tablet and smartphone advertising has been saved
“Mobile” advertising is dead. Long live tablet and smartphone advertising
TMT Telecommunications Predictions 2013
Deloitte predicts that in 2013, what is currently described as “mobile” advertising will get split into two categories representing two similar but distinct devices – tablets and smartphones. The smartphone sector may generate about $4.9 billion in revenues in 2013, while advertising on tablets may be worth about $3.4 billion.
A note from the authors
The progression of smartphone and tablet advertising is likely to be linked to their ability to generate e-commerce revenues. While both devices are in their relative infancy, there is a significant gap in the range of content accessible via each.
Smartphones and tablets are powerful advertising media, each with its strengths and constraints. While similar, they are distinct, and their distinctiveness may deepen over time. Read the report to explore more.
Deloitte predicts that advertising on tablets and smartphones, until recently considered under the umbrella term ‘mobile advertising’, will mature into distinct markets in 2013, leading to increasingly individual formats and income streams.
Duncan Stewart, Director of TMT Research, Deloitte Canada, and co-author of TMT Predictions.
Paul Lee, Head of Global TMT Research, co-author of TMT Predictions.
Stephen Heasley, Global Online Communications, Deloitte Touche Tohmatsu Limited