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Bridging the Digital Divide
How CMOs can rise to meet 5 expanding expectations
CMOs are going through a rapid transformation. Increasingly, they are asked to be more than proficient marketers, but also to act as the stewards of the customer within their organizations, building bridges across functions to enable customer engagement. Learn more in this new research, which identifies five key priorities for the new CMO.
CMOs know they must adjust quickly—and redefine their own roles independently, because expectations continue to climb and no CMO role is the same. If technology inherently disrupts, then that’s exponentially true in digital marketing. CMOs must innovate and accelerate, providing answers to changing consumer demands, increased technology needs, and marketing talent challenges. Read more.