Cognitive insight generation often involve complex algorithms which require a deep understanding of the client's business and industry, through segmentation, 360-profiling, personalised engagement, predictive analytics, pattern recognition etc. We extract concepts and relationships from various data streams, text sources, and social media to generate new insights and find near real-time answers hidden within a mass of information through cognitive analysis and correlation. Deloitte unlocks the potential to reshape businesses and entire industries with Cognitive computing. It brings together a host of emerging capabilities to emulate and augment the strength of the human brain. Cognitive automation involves augmenting human intelligence to automate complex knowledge and decision making business processes by “cognitising” high cost, specialist labour-intensive, and repetitive tasks. This enables employees to improve the quality, accuracy, and timeliness of service by seamlessly scanning large amounts of data for answers. Using cognitive sensing and shaping, we are able to sense data streams, news feeds, and social media to perform intelligent strategy shaping based on Deloitte’s “10 Types of Innovation” framework, as well as identify disruptive trends before they happen by delivering relevant insights to the user based on the continuous, real-time analysis of data.