Deloitte + Google Cloud’s Advanced Data Analytics Management Platform (ADAM)

Improving telecom customer experiences with Artificial Intelligence/Machine Learning-powered insights for MTN

MTN is Africa’s largest operator with over 270 million subscribers, in 19 markets. MTN accumulates a vast amount of data, and Deloitte brought together a Consulting, Risk Advisory, and tax team in order to put together a Google Cloud enabled technology to help MTN.

“The ADAM Platform is complex, but its objective is simple: improve customer experiences by understanding their preferences in near real-time and tailoring experiences accordingly,” says Mohanoe Mokhitli, General Manager, Data and Analytics, Group Business Intelligence Competency Centre, at MTN Group. “Google Cloud was the clear choice as the technology foundation due to its connectivity across Africa, scalability, and analytics tools.”

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