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Digital Consumer Trends Report 2023

Broad survey reveals how consumers view a wide range of digital products and services

Almost 30% of people in the Netherlands have already used generative AI and about half of this group are now using these new tools at least once a month, signalling the fast pace at which this potentially transformative technology is gaining traction.

However, many consumers are also concerned about the accuracy and objectivity of generative AI, according to the Deloitte Digital Consumer Trends Survey 2023, which canvassed the views of more than 2,000 people in the Netherlands. The survey generated valuable insights on a wide range of topics, including key trends relating to the uptake of digital devices and services, and consumers’ views on digital privacy and sustainability, as well as attitudes to generative AI. Dive into the details in the report below.

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Digital Consumer Trends 2023

This Dutch data cut is part of Deloitte's Digital Consumer Trends Survey, a multi-country annual survey on mobile consumer behaviour around the world. The 2023 study comprimes approximately 36,000+ respondents across 21 countries and 4 continents.

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Generative AI Leads New Wave of Tech Adoption

Broad survey reveals how consumers view a wide range of digital products and services

Digital Consumer Trends 2022: Dutch PoV

Explore Insights into digital behaviours