For the third year, Deloitte conducted a survey with over 3,000 UK consumers to understand how their digital interactions are influencing in-store UK retail purchasing behaviour. This year, the continuing growth of digital influence is resulting in an increasing divide between consumers’ digital expectations and retailers’ ability to deliver on them.
The latest Deloitte Consumer Tracker shows that although the long term trend remains up, our measure of consumer confidence dropped in the second quarter of 2015.
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