LocationEdge
Simplify the complex and unlock the power of data for your business. Combine signals, science, and decisions to accelerate your next chapter.The market is changing...
What if the insight your company needs most is the answer to a question you don’t know to ask? Opportunities to transform your business are within your reach right now, but you won’t find them chasing incremental growth with the same data your competitors are using.
That’s where LocationEdge comes in.
LocationEdge transforms what you know about your business and reveals new paths forward. It gathers the raw signals that matter from an unprecedented array of sources inside and outside your usual field of view, uses science to assemble them into intelligence, and fuels bold decisions that can take your business in unprecedented directions.
LocationEdge doesn’t tell you what to pursue. We start with the business goal you want to make happen. We understand the way your business works, apply difference-making discoveries where they matter, and automate the decision-making process through the power of market intelligence, simulation and advanced analytics. You’re left with ready-to-execute choices that point the way to new levels of growth and change.
Explore our expansive LocationEdge ecosystem of complementary accelerators, solutions and data services to build a package that’s tailored to your business.
Why LocationEdge?
Dynamic insight
Our LocationEdge ecosystem holds an extensive collection of advanced, timely and real-world data that underpins our solutions and accelerators and allows you to see what others cannot. Your own disparate datasets will be enriched with a wealth of LocationEdge data. This includes but is not limited to: exclusive real spend insight, helping you understand true addressable market across merchant categories; mobile trace data that determines consumer movements around the world; and our outlet universe providing unique insight into the local competitive landscape to inform a wealth of market understanding.
Custom built
We’ll quickly build a solution that delivers you the required insights for the actions you need to take – from advisory services and simple reports to comprehensive solutions delivered in the cloud or on site. Furthermore, we are software, data and technology agnostic, ensuring our solutions meet your needs and you extract the full value from the end deliverables. As a result, your LocationEdge solution will be relevant, highly utilised and at the forefront of industry and analytical capabilities.
Proven success
Our LocationEdge ecosystem has been developed through years of working with some of the world’s leading global private and public sector organisations on location, customer and market intelligence strategies. Through delivering tried and tested solutions, we minimise the potential risks associated with new solutions and maximise your return on investment. Our customer credentials support the extensive value we bring to our clients.
Access a wealth of expertise
We are informed by years of location, customer and market intelligence industry practice. As a market leader in business data and analytics*, our solutions are underpinned by unparalleled Deloitte commercial and analytical knowledge. We as a firm, have extensive experience working across all industry sectors.
Global reach
Our solution can be deployed across global markets. LocationEdge data sources and worldwide market access allows us to pivot to meet your requirements within each region. Deloitte’s global footprint additionally ensures local knowledge and industry expertise are easily shared across regions and enables clients to leverage learning and resource from existing solutions across markets. This enables economies of scales, reducing cost and effort.
LocationEdge in action with Scope
Helping Scope better serve their communities and shoppers through advanced data insights.
LocationEdge can be applied to an extensive range of use cases generating significant value and competitive edge:
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Simulation and market digital twins
How do I best optimise and rationalise my estate, market and channels?
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Customer journey, value and acquisition
How do I understand, acquire and maximise the value of my customers through their path to purchase?
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Optimal channel strategy
What is the optimal channel strategy to maximise the market opportunity?
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Predict future citizen needs & demand
How do I understand where my services should be deployed to maximise impact?
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Store and market segmentation
What offers, assortment and pricing will provide the best return on investment?
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Market share & competitor insights
How do I track my business performance by channel & benchmark against competitors through time?
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Neighbourhood insights & vulnerability
How do I know the needs of different communities & customise my approach to support them best?
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Market sizing, forecasting & optimisation
What is the real market opportunity and how do I maximise my growth and performance?
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Headroom and opportunity analysis
How do I benchmark my current performance and best allocate future resource and capital?
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Global growth and expansion strategy
Which markets, channels and locations should I prioritise?
Take the first step
LocationEdge: Combine signals, science, and decisions to accelerate your next chapter.