Reputation management
We live in a world where how we think and feel about organisations is as valuable as the product or service they are selling. Do organisations represent our values? Are they responsible and sustainable? Are they open and honest?
These are questions asked by consumers, shareholders, employees and regulators to establish if organisations are in step – or in conflict – with society and its values. How your organisation strategically manages these issues, shapes its reputation.
We define reputation as the outcome of how your critical stakeholders think and feel about your organisation. It is earnt from good performance and progressive behaviour.
Your organisation’s reputation is one of your most important assets. Research by Reputation Dividend suggests it is worth up to 20 per cent of an organisation’s value.
Careful management of it is essential to ensure competitive advantage. And damage to it can be very difficult to come back from.
Our thinking
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