ConvergeHEALTH™ CognitiveSpark™
for Marketing
AI-driven marketing solutions for life sciences
From next-best action planning to omnichannel
engagement, transform your marketing at scale
and with speed.
Why ConvergeHEALTH™ CognitiveSpark for Marketing?
Power up your life sciences marketing
As patients and health care providers (HCPs) navigate an oversaturated digital space, personalized interactions become crucial to standing out in life sciences marketing. However, limited visibility into the effectiveness of your marketing campaigns could result in wasted time and resources for pharma and life sciences organizations. And when it comes to patient trust and well-being, time is too precious to waste.
With ConvergeHEALTH™ CognitiveSpark for Marketing, life sciences leaders can elevate omnichannel engagement, target audiences with personalized messaging, and maximize conversions with next-best action marketing. This AI-power solution is your key to sparking transformation for your life sciences marketing strategies.
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ConvergePROSPERITY™ BankingSuite
Developed specifically for banks with up to $100 billion in assets, the ConvergePROSPERITY BankingSuite helps your business rapidly design, plan, provision, and deploy personalized products and services ahead of customer expectations, deliver data and new insights to customers to help improve money management, and scale to increase revenue and grow market share.
The benefits
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01
Closed loop measurement
Measures omnichannel campaign performance and engagement, quantifying your return on investment for patients and HCPs.
02
Multi-touch attribution
Identifies underperforming campaign attributes and optimizes your life sciences marketing spend, identifying key drivers of campaign performance.
03
Content personalization
Uses messages and creative attributes to craft tailored communications for both patients and HCPs while advancing your goals.
04
Signal detection
Targets different audiences with the right message in the right place at the right time based on their behavioral signals.
05
Next-best action
Orchestrates measurement and predictive insights across channels to maximize conversion and script lift, driving your desired outcomes.
Solution benefits
Holistic performance visibility
A complete understanding of your brand’s performance, including conversions and average spend.
Measurable, integrated insights
Understand which life sciences marketing tactics drive ROI and insights tied to profitable optimizations.
Protected and connected data
Marketing performance data is linked to patient longitudinal data through a data backbone, and richer datasets yield better insights.
Highly customizable platform
A seamless user experience allows for customizable business rules, metrics, and methodologies.
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ConvergeHEALTH CognitiveSpark for Marketing in action
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Insights to guide your journey
