Perspectives

CFO Journal

Deloitte writes and compiles a regular stream of CFO-centric content and timely features - research, topical digests, perspectives, insights, and technical analysis - which appear in a separate module of CFO Journal, an online publication from The Wall Street Journal

Analysis

About Deloitte LLP's CFO Signals Survey

The CFO Program

CFO Signals™ is about CFO issues. This quarterly survey tracks the thinking and actions of leading CFOs – representing North America’s largest and most influential companies – across four predominant areas: Business environment, company priorities and expectations, finance priorities, personal priorities.

​Participation

The survey seeks responses from client CFOs across the United States, Canada, and Mexico. The sample includes CFOs from public and private companies that are predominantly over $3 billion (USD) in annual revenues. Respondents are nearly exclusively CFOs. Participation is open to all sectors. 

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​Survey Execution

At the opening of each survey period, CFOs receive an email containing a link to an online survey hosted by a third-party service provider. The response period is typically two weeks, and CFOs receive a summary report approximately two weeks after the survey closes. Only CFOs who respond to the survey receive the summary report for the first 30 days after the report is released.  

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Nature of Results

This survey is a “pulse survey” intended to provide CFOs with information regarding their CFO peers’ thinking across a variety of topics; it is not, nor is it intended to be, scientific in its number of respondents, selection of respondents, or response rate – especially within individual industries. Accordingly, this report summarizes findings for the surveyed population but does not necessarily indicate economy- or industry-wide perceptions or trends.

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More Information?

​For more information about CFO Signals, please contact NACFOSurvey@deloitte.com.

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