Global mobile consumer survey: US edition | Deloitte US | Telecommunications Industry

Analysis

Global mobile consumer survey

Rise of the always-connected consumer

With smartphone and tablet ownership on the rise, device obsession is growing and spreading across generations keeping consumers always-connected in new and unique ways. The 2015 US edition of the Deloitte global mobile consumer survey uncovers consumer preferences on a variety of topics from mobile device usage trends to the Internet of Things to security and privacy.

2015 global mobile consumer survey: US edition

Download the PDF

Investigating mobile connectivity

Download the infographic

Global mobile consumer survey

Deloitte’s 2015 global mobile consumer survey is the biggest and most extensive to date, capturing surprising consumer behavior and thought-provoking trends from nearly 50,000 respondents, ages 18 to 74, across six continents and 31 countries. The survey uncovers the usage habits of connected consumers whose preferences are driving mobile solutions in today’s fast-changing marketplace.

Key US findings include:

  • Consumer device obsession is deepening: Smartphone and tablet ownership rates are up nine percent and ten percent, respectively.
  • Consumers are using their phones in every aspect of their daily lives: Everything from watching TV to simply crossing the road, mobile devices have introduced an unprecedented level of mobile involvement.
  • 2015 is the year of mPayments: mPayment technology increased nearly fourfold over 2014.
  • The Internet of Things takes shape: Consumers are open to the next big thing, whether it’s home monitoring, health monitoring, or self-driving cars.
  • Security and privacy, related but separate concerns: Security trumps privacy overall, and youngest and oldest segments have similar levels of concern.

Back to top

The rise of the always-connected consumer

Consumers are more connected than ever

Use the expand or full screen icons above to enlarge

Let's talk

If you are interested in learning more, please contact us and we would be happy to schedule a meeting with you and your team.

Craig Wigginton
Vice Chairman | US Telecommunications leader
Deloitte & Touche LLP
+1 212 436 3222
Twitter | LinkedIn

Fernando Alonso
US Audit Leader | Telecommunications
Deloitte & Touche LLP
+1 816 802 7733
LinkedIn

Dan Littmann
US Consulting Leader | Telecommunications
Deloitte & Touche LLP
+1 312 486 2224
LinkedIn
 

Jim Nason
US Tax Leader | Telecommunications
Deloitte Tax LLP
+1 973 602 6529
Twitter | LinkedIn

Orlando Setola
US Advisory Telecom Leader | Global FAS TMT Leader
Deloitte Transactions and Business Analytics LLP
+1 212 436 5607
LinkedIn

2015 global mobile consumer survey press release

Media contact: 

Anisha Sharma
Senior manager
Deloitte Services LP
+1 212 492 4427
 

US Consumers are obsessed with their devices, and the IoT market shows promise. Find these and other insights in the 2015 global mobile consumer survey press release.



2014 global mobile consumer survey: US edition

What was top-of-mind for US consumers in the 2014 global mobile consumer survey? Read our executive summary to explore key themes–and learn more about growth opportunities–that affect the broader mobile ecosystem.

More topics

Services

Telecommunications Industry

Learn about our telecommunications industry practice and how we help companies maximize growth, mitigate risk, and gain a competitive edge.

Services

Technology Industry

We serve companies across multiple sub-sectors including software, computer hardware and networking equipment, semiconductor, and IT services. 

Services

Media and Entertainment Industry

Serving companies in the media and entertainment industry including: film studios, gaming companies, advertising agencies, publishers, and social networks.

People

Craig Wigginton

Vice Chairman | US Telecommunications Leader

People

Dan Littmann

US Consulting Leader | Telecommunications

People

Phil Wilson

Director, Telecommunications Strategy & Operations

Dbriefs Webcast

Trends in Mobile: The Expanding Ecosystem

Archived Webcast

Contact us

Contact us via our online form

Submit RFP

Submit via our online form

Find an office

Find a local office

Careers

Life at Deloitte

People make Deloitte one of the best places to work. What’s great about the people? That’s an easy answer. They are exceptional. Each person is unique and valued for that, among the best and brightest in the business, and takes pride in his or her achievements and the success of others.