2014 Global Mobile Consumer Survey: US Edition
Taking the pulse of the mobile consumer
How obsessed are we with smartphones? Is the Internet of Things grabbing consumer attention? What’s the potential for mPayments? In today’s mobile ecosystem, it’s critical to understand consumers’ evolving habits and preferences to maximize growth and plan for the future. The 2014 US edition of the Deloitte Global Mobile Consumer Survey sheds light onto consumer trends across a variety of topics, from devices to services to emerging technologies. Globally, the survey was fielded in 22 countries and includes 38,000 consumers–2,000 in the US alone–offering insight into what is driving mobile worldwide.
What was top-of-mind for US consumers in the 2014 Global Mobile Consumer Survey? Read our executive summary to explore key themes–and learn more about growth opportunities–that affect the broader mobile ecosystem.
United States survey press release
US consumers are obsessed with their devices, and the Internet of Things market shows promise. Find these and other insights in the 2014 Global Mobile Consumer Survey press release.
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