Analysis

Coming Soon: 2015 Global Mobile Consumer Survey, US Edition

Taking the pulse of the mobile consumer

How obsessed are we with smartphones? Is the Internet of Things grabbing consumer attention? What’s the potential for mPayments? In today’s mobile ecosystem, it’s critical to understand consumers’ evolving habits and preferences to maximize growth and plan for the future. The 2014 US edition of the Deloitte Global Mobile Consumer Survey sheds light onto consumer trends across a variety of topics, from devices to services to emerging technologies. Globally, the survey was fielded in 22 countries and includes 37,000 consumers–2,000 in the US alone–offering insight into what is driving mobile worldwide.

The 2015 Global Mobile Consumer Survey, US Edition is coming soon! 

Register today to receive a copy of the report. While you wait, check out the 2014 GMCS below.

Executive summary

What was top-of-mind for US consumers in the 2014 Global Mobile Consumer Survey? Read our executive summary to explore key themes–and learn more about growth opportunities–that affect the broader mobile ecosystem.
 

 

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Smartphone owners are ready for home and car IoT solutions

According to survey results, 65% of smartphone owners would find value in smart home solutions, and 72% would find value in connected car solutions. But what IoT technologies do consumers most value? Download the infographic for more data.


 

United States survey press release

US consumers are obsessed with their devices, and the Internet of Things market shows promise. Find these and other insights in the 2014 Global Mobile Consumer Survey press release.

 

 

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To download the infographic, click here

Interested in additional survey information? Contact us at GMCS@deloitte.com for additional information.

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