2024 media and entertainment outlook

Trends enabling change and transformation

Looking at the landscape of media and entertainment, changes continue to unfold while new territory comes into focus. Convergence has really defined the industry in recent years, as the lines between gaming, TV, and film become even more blurred. User-generated video is competing for audience attention—and advertising dollars.

In the coming months, media and entertainment companies should expect to contend with the rising costs that come along with producing premium content. But Generative AI could help control these costs by making it easier to find relevant content and unleashing new waves of innovation.

Underpinning all these trends is the influence of diverse and tech-savvy younger generations, who are redefining media and entertainment as they move freely across TV, film, gaming, and social media.

For our 2024 outlook, we’ll be diving into some key topics shaping the media and entertainment industry, with a specific chapter dedicated to each trend.