Digital Democracy Survey | Deloitte US | Media & Entertainment


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Digital Democracy Survey

A look into the minds of media consumers

Deloitte's Digital Democracy Survey compares and contrasts generational preferences of more than 2,000 consumers, ages 14 and older in the US, revealing significant technology, media and telecommunications consumption trends including attitudes and behaviors related to advertising and social networks, mobile implications, media consumption preferences across platforms and devices, and the internet.

Digital Democracy Survey 9th edition

Digital Democracy Survey 9th edition

Download the executive summary

The rapidly growing amount of content available via the Internet and the proliferation of devices offering high-quality viewing experiences has drastically shifted the way consumers view, access, and purchase content.

The ninth edition of Deloitte’s Digital Democracy Survey, fielded in November 2014, illustrates consumers’ mounting appetite for content—especially video—anywhere, anytime, and on any device.

Download the executive summary and view the press release to explore what the data reveals surrounding:

  • The product and device landscape
  • The personal viewing experience
  • The mainstreaming of digital
  • Binge watching
  • Multitasking
  • Viewing preferences
  • The current state of advertising
  • Content originators
  • The personalization of gaming
  • Social media as news

Don’t see what you’re looking for in our executive summary? Email us at and follow us on Twitter @DeloitteTMT for more information.

Millennials and the mainstreaming of digital

Millennials and the mainstreaming of digital infographic

Download the Digital Democracy Survey 9th edition infographic

Thanks to emerging technologies, faster and more available connection speeds, and many consumers' desire to consume on the move, the way we experience media content continues to evolve. Download the infographic to find out more.

Media and Mobile Trends 2015: Where and How Are Consumers Tuning In?

Hosted by US telecommunications industry leader Craig Wigginton, the Digital Democracy Survey Dbrief discusses consumer trends found in the survey and how they might influence strategies of technology, media and telecommunications (TMT) companies in the coming year. Originally aired on April 29, 2015. 

Digital Democracy Survey in the news

Prior editions

Deloitte has been surveying US consumers since 2007 to better understand evolving trends in technology, media, and telecommunications. For more information on prior editions please contact us.

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Media and Entertainment Industry

Serving companies in the media and entertainment industry including: film studios, gaming companies, advertising agencies, publishers, and social networks.

Key contacts

Paul Sallomi

US and Global Technology Sector Leader

Key contacts

Gerald Belson

Vice Chairman | US Media & Entertainment Leader

Key contacts

Craig Wigginton

Vice Chairman | US Telecommunications Leader


Kevin Westcott

US Consulting Leader | Media & Entertainment