Psychological barriers to the elevated future of mobility

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Psychological barriers to the elevated future of mobility

Are consumers ready to take to the skies?

Flying passenger vehicles are expected to soon enter the future of mobility landscape. However, a new global survey reveals that consumers are highly sceptical, especially when it comes to perceived safety. In fact, more than 80 percent of respondents believe flying vehicles will not be safe or are uncertain that they will be safe.

This demonstrates that psychological barriers could present a bigger hurdle than technological concerns in convincing consumers to climb into that air taxi. To help instil public confidence that will ultimately foster adoption, regulators, creators, and operators will all have an important and unique role to play.

This report reveals some steps that stakeholders can take to transform consumer percep­tions and eventually make taking to the sky a part of commuters’ and travelers’ daily lives.

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