Article
Consumer 2020
Reading the signs
We live in times characterized by change and volatility, yet we can be certain of one thing: consumer values, needs, and behaviors will continue to evolve.
Consumer 2020: reading the signs draws together insights into economic and demographic trends, considerations of finite resources, and the ever-more dramatic impact of technology on our daily lives, in order to make some predictions about how our attitudes and patterns of consumption will change over the next decade.