Our Partners in Bulgaria

Sylvia Peneva

Country Managing Partner
Audit

Sylvia Peneva is Country Managing Partner for Deloitte Bulgaria. She is а founder of Deloitte office in Bulgaria when it started in 1992. She is а Partner in Deloitte Central Europe and Country Leader for Deloitte Bulgaria. She was a member of the Boаrd of Directors for Deloitte Central Europe.

Sylvia Peneva leads Deloitte Bulgaria team for servicing financial sector institutions. She has more than 25 years experience in audits in Bulgaria and other countries. As of 2011 she becomes a Partner in Charge for Audit&Assurance and Risk Advisory for the Balkan region. She has been in charge for number of audits of Bulgarian and international banks, financial institutions, manufacturing and trade companies, non-for-profit organizations. She has extensive experience in due diligences as well as a leading role as a consultant in various projects.

Sylvia Peneva is a registered auditor in the Bulgarian Institute of Certified Public Accountants (BICPA), a member of the Institute of Internal Auditors, possessing a Certification in risk management assurance (CRMA) and a member of the Chamber of Financial Auditors of Romania.

Desislava Dinkova

Partner in Charge
Audit

Desislava Dinkova is a former Audit Manager in a Big 4 company in Bulgaria, where she spent more than 6 years. Then she gained industry experience as CFO in an international medical equipment company, while in the last 3 years she has successfully run the Audit practice of an international consultancy firm.
Desislava Dinkova is an ACCA member, has Diploma from the European Academy „Financial Control of EU funds” and holds a Мaster's degree in Economics from the University of National and World Economy in Sofia, Bulgaria.

Rositsa Boteva

Partner
Audit

Rositsa rejoined Deloitte as an Audit Partner of the Bulgarian practice in June 2019. Prior to rejoining Deloitte she was an Audit Director of another Big 4 firm where she spent more than 13 years. Her professional experience also includes: tax consultant in Deloitte and another Big 4 company, chief accountant of a local Bulgarian bank, CFO of a large Bulgarian group of companies dealing with agricultural products.

Rositsa has more than 30 years of diversified audit, tax and accounting experience working with a wide range of local and multinational companies and financial institutions. She participated in a number of due diligences in some of the largest privatization transaction in Bulgaria. She has broad experience in leading large and complex audits of financial statements/group reporting packages prepared in accordance with IFRS, US GAAP and National Accounting Standards.

Rositsa Boteva is a registered auditor, member of the Bulgarian Institute of Certified Public Accountants since 1999. She successfully completed her ACCA qualification in 2014.

Georgi Simeonov

Partner in Charge
Tax Practice

Georgi Simeonov is Partner and Leader of the Tax practice of Deloitte Bulgaria. Also he is Deloitte Private leader for Bulgaria.
Georgi has more than 15 years of experience in the provision of specialized tax advice and assistance on an ongoing basis in all fields of taxation (direct and indirect), tax compliance, as well as assistance in tax audits and tax litigation.

In 2019 and 2020 the Tax practice of Deloitte Bulgaria received International Tax Review award in category Tax Firm of the Year.

Prior to joining Deloitte in 2005, Georgi was legal adviser in the Bulgarian Ministry of Finance.Georgi graduated with a master degree in law from Sofia University “St. Kliment Ohridski”. He is a member of the Sofia Bar Association.

Dimitar Popov

Partner
Consulting

Dimitar is a Consulting partner and leads the Deloitte Operations Transformation practice in Central Europe.

He works with clients to define their strategy and transformation approach to improve their core business operations, embrace the digital agenda and maximize operational efficiency.

In Bulgaria he runs a cross industry, multidisciplinary team with expertise in business transformation enabled by technology and data. Our team advises key local, regional and global clients of ours on a number of data analytics, business operations, cloud and systems engineering, enterprise technology and performance topics.
 

Tanya Karageorgieva

Partner
Financial Advisory Services

Tanya has more than 23 years of investment banking and financial advisory experience, leading complex M&A advisory deals, IBRs, Transaction Support or Debt Advisory.

She re-joins Deloitte Central Europe after having spent more than 10 years in UniCredit Bulbank where she served as the Head of Corporate Finance Advisory and Head of Project and Structured Finance.

Prior to that, she worked for 8 years in Deloitte in Bulgaria as an Assistant Director in Financial Advisory, managing full scope of M&A projects.
 

Alexander Cherinko

Partner
Tax Services

Alexander Cherinko is a Transfer Pricing and Corporate Tax partner. He leads the Transfer Pricing service line in Deloitte CE South Cluster, including Bulgaria. He possesses 19 years of professional experience in tax advisory and more than 10 years of experience in leading transfer pricing compliance and advisory projects for clients from a diverse range of industries, including energy and resources, IT, automotive, FMCG distribution and others.

Alexander has significant experience of working with multinationals who plan to enter the local market and has performed complex structuring projects in that regard. He has also extensively advised on transfer pricing dispute resolution, with a particular focus on supporting taxpayers during transfer pricing audits.

Alexander worked in Deloitte Germany transfer pricing team in 2012-2013. He then founded Deloitte Ukraine transfer pricing team in 2013, which he developed into a market-leading practice. In 2022 Alexander took up the role of Deloitte CE South Transfer Pricing Leader.

Alexander possesses Masters Degree (with Honors) in International Economics, National University of Kiev, Ukraine. He is a Fellow of Association of Chartered Certified Accountants (ACCA), UK.