Perspectives

2020 Global Marketing Trends

Bringing authenticity to our digital age

Constant technological change and increasing reliance on digital can leave people wanting for human connection. These seven trends can help build connection to drive engagement and growth for brands in 2020.

Every industrial revolution was catalyzed by a major technological evolution. Today is no different. With 90 percent of the world’s data having been produced in the last two years and more than 26 billion smart devices in circulation, we are living in an era of unprecedented technological innovation—one that has spurred the Fourth Industrial Revolution.

The first Global Marketing Trends report is, in many ways, a response to this Fourth Industrial Revolution. Through interviews with more than 80 subject matter experts across the globe, we identified seven key trends on which every business will likely have to focus over the next 18 to 24 months to help build a socially and human-conscious enterprise.

These trends include:

  • Purpose: Authenticity is paramount
  • Human Experience: Paying down experience debt
  • Fusion: The new business blend
  • Trust: Proactively safeguarding in the connected age
  • Participation: Amplify consumer interaction
  • Talent: Value your most important asset
  • Agility: Meet in the moment

No matter which era we live in or the technology it brings forth, the human remains constant throughout this relay of revolutions.

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