The insight-driven organization advantage

Realize rapid return on your analytics investment by building an insight driven organization (IDO), one step at a time.

The true strength of analytics lies in its ability to help leaders make more informed, more effective, and more intelligent business decisions. This is the value of becoming an IDO. By entrenching data, analysis, and reasoning into the organization’s decision making processes, IDOs turn analytics into a core capability while promoting a culture of data-driven decision-making. As a result, companies embed analytics across the entire organization and gain access to the analytical insights they need to tackle complex business problems.

Too often, organizations struggle to realize tangible benefits from their analytics investments. That’s because it’s no longer enough to turn data into insight; insight must turn into action.

This is the promise delivered by becoming an IDO—an organization that injects analytic insight into every decision it makes. By using data, statistical and quantitative analysis, and visualization tools and techniques, IDOs empower their people to use insights to change the way they do business.

To become an IDO, a company needs five essential building blocks: strategy, people, data, technology and process. Each of these will be explored in this collection of perspectives.