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Embracing Digital Product Passport as a regulatory requirement

Setting a new standard for luxury experiences and circularity

The Digital Product Passport (DPP) is a game-changing concept in luxury, and regulations requiring DPPs for products sold in Europe are expected to come into force soon. In this article, we will explore why luxury brands should start exploring DPP adoption, and the benefits they can provide.

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What is a Digital Product Passport (DPP)?

  • A digital bridge between the customer, the product and the brand
  • A digital carrier on the physical product creating a unique link with the product’s digital identity
  • A digital touchpoint enabling new upstream and downstream customer experiences

While the adoption of DPPs has so far been driven by luxury fashion and jewelry, it could touch upon many other industries (e.g., automotive, art, hospitality, perfume, cosmetics, furniture, yachting, etc.). The modularity and flexibility of DPPs means that each one will differ, as each brand selects its desired features to enable functionalities that fit its specific industry, business strategy, and target audience.

Topics covered in our new whitepaper

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In summary, luxury brands should adopt DPPs to comply with expected regulations, unlock new revenue streams, protect their products, and build trust with customers and regulators. By adopting a DPP early, brands can get ahead of the curve and avoid being caught off guard by the new regulations.

The DPP Luxury Pyramid

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Solutions for digital product passports

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To learn more about the benefits and challenges of deploying a DPP, download our whitepaper, developed in collaboration between *Deloitte and Aura Blockchain Consortium.

*Deloitte & Aura Blockchain Consortium

Aura, the industry-leading non-profit consortium composed of 40+ luxury brands, is teaming up with Deloitte to advance the digital transformation of the luxury industry, providing end-to-end support to brands from strategy to implementation & industrialisation of Digital Product Passports.

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