Interactive
27 February 2024

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ConsumerSignals

ConsumerSignals is a longitudinal exploration of consumer spending behavior and the drivers behind it. Every month, we survey thousands of consumers across more than a dozen countries about their sense of financial well-being, spending intentions, and upcoming purchases big and small—from their next trip to the grocery store to upcoming vacations, next vehicle purchase, and more.

Now in its third year, ConsumerSignals provides a view into consumers’ everyday finances and the spending strategies being used to navigate an unpredictable world. We invite you to explore our interactive data dashboard, collection of proprietary consumer indices, and deep-dive articles.

Global financial well-being

102.1

The global financial well-being index decreased to 102.1 in January, down from 102.8 last month but up from 100.9 a year ago.

Financial well-being

Deloitte's financial well-being index (FWBI) captures changes in how consumers are feeling about their present-day financial health and future financial security. Unlike consumer confidence indices, which often focus on consumer opinion about economic conditions (e.g., health of the economy or labor market), the financial well-being index focuses on the consumer’s own financial experience, where they’re the experts.


Deloitte's financial well-being index (FWBI)

April 2020 = 100 (unless noted otherwise)

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Spending Categories

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Australia


How we measure financial well-being

Financial well-being is measured across six dimensions of financial health (details in the info button above).

Higher index values indicate stronger financial well-being.

The global index line represents an average of eight of the top 10 global economies by 2022 GDP according to World Bank.


Explore financial well-being

Delve into the metrics that comprise Deloitte’s FWBI and more

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Spending Categories

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Australia


Age: 22 – 30


Income: High


KEY TAKEAWAYS

61% of global survey respondents say their finances are the same/have improved within the past year, up from 58% a year ago.

Global inflation concern

Percentage of survey respondents concerned about rising prices for everyday purchases

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  • 0
  • 10
  • 20
  • 30
  • 40
  • 50
  • 60
  • 70
  • 80
  • 90
  • 100

Australia


Age: 22 – 30


Income: High


KEY TAKEAWAYS

Concern around rising prices persists and remains widespread, but inflation sentiment varies significantly by country. The percentage expecting higher gas/fuel prices is back on the rise.

Source: Deloitte research, current survey wave.


Global inflation concern: A longitudinal view

Percentage of survey respondents concerned about rising prices for everyday purchases

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Spending Categories

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Australia


Age: 22 – 30


Income: High


KEY TAKEAWAYS

73% of global respondents are concerned about rising prices for everyday purchases, down from 77% a year ago.

Source: Deloitte research from September 2021 to present.

Spending intent

Spending intentions represent the amount consumers estimate they’ll spend over the next four weeks.


Spending intentions index

Estimated spending amount, next four weeks (% change) (avg. Sept/Oct/Nov 2021 = 0)

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Spending Categories

All less discretionary categories
Clothing
Personal care
Education
Everyday household goods
Groceries
Health care
Housing
Mobile/data/internet
Transportation
All more discretionary categories
Electronics
Home furnishings
Recreation and entertainment
Leisure travel
Restaurants/takeout
Saving and investing
Total spending

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Australia


Age: 22 – 30


Income: High


Methodology Note

Global total spending intentions held steady in January compared to last month and are up significantly compared to a year ago.

Source: Deloitte research from November 2021 to present.


Retail & consumer products

Insights on everyday purchases to splurges


Food frugality index (FFI)

Sept 2022 = 100

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Spending Categories

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Australia


Age: 22 – 30


Income: High


What is the FFI?

Everyone needs to eat, but food is becoming less affordable for some.

The FFI is a monthly proprietary measure of behaviors associated with financial stress at the grocery store—and how they may be shaping the way consumers shop for food.

Higher index values indicate consumers cite being more frugal.

Source: Deloitte research from September 2022 to present.


Food frugality behaviors

Explore the cost-saving behaviors that comprise Deloitte’s FFI

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Economize

Trade-off

Australia


Age: 22 – 30


Income: High


Economize

Trade-off

Source: Deloitte research from September 2022 to present.


Price perceptions

Percentage of respondents that expect higher prices next month

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Categories

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Australia


Age: 22 – 30


Income: High


Methodology Note

From September 2021 to August 2022, respondents cited their perception of current prices compared to the prior month. Starting in September 2022, respondents cited their expectations of prices in the upcoming month.

Source: Deloitte research from September 2021 to present.


Splurge purchases

Insight into where consumers are splurging, how much they’re spending, and what’s driving it

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Spending Categories

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Australia


Age: 22 – 30


Income: High


Methodology Note

Data shown represents the percentage of survey respondents who made their last splurge purchase in a particular category (rolling two months).

Source: Deloitte research from September 2022 to present.

Top three drivers of joy purchases

Among respondents who made a splurge purchase in the past month

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0%

0%

0%

Travel & hospitality

A view into global leisure travel demand and how consumers are weighing planning decisions for upcoming trips


Year over year travel spending intentions

Indexed % change

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Spending Categories

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Australia


Age: 22 – 30


Income: High


Methodology Note

Starting in September 2022, a split-sample approach was taken to control for agreement bias. Respondents were randomly shown a positive or negative version of each statement.

Source: Deloitte research from September 2022 to December 2022


Leisure travel intentions

Percentage that plan to book within the next three months

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Spending Categories

Car rental
Cruise
Domestic flight
Hotel
International flight
Private accomodation
Rail
Road/car trip with paid lodging
Stay overnight with friends/family

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Australia


Age: 22 – 30


Income: High


Source: Deloitte research from September 2021 to present.


Travel planning (net intent)

Which statements best describe how you’re thinking about your next leisure trip? (among survey respondents planning to travel for leisure within the next three months)

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Spending Categories

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Australia


Age: 22 — 30


Income: High


Methodology Note

Net intent represents the percentage of survey respondents that selected the more expensive trip option (top row) minus the less expensive trip option (bottom row).

Source: Deloitte research from September 2022 to present.

Automotive

Exploring vehicle purchase intentions and key mobility behaviors


Deloitte Vehicle Purchase Intent (VPI) Index

The Deloitte Vehicle Purchase Intent (VPI) Index is a monthly proprietary measure of forward vehicle demand intent calculated based on the percentage of consumers that indicate they are planning to acquire a vehicle in the next six months

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Spending Categories

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Australia


Age: 22 – 30


Income: High


Source: Deloitte research from September 2021 to present.

Top three drivers of purchase intent

What is the main reason you will be acquiring a vehicle?

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0%

0%

0%

Key behaviors impacting mobility

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0

Average daily driving distance

0%

Expecting higher gas/fuel prices next month

0

Number of days per week people work from home

0%

Preference for full/partial online vehicle purchase


Electric vehicle purchase intent

What type of engine would you prefer in your next vehicle?

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Spending Categories

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Australia


Age: 22 – 30


Income: High