A new language for digital transformation

Organizations still struggle to advance digital transformation. A common language that transcends technology could be the key to strategic transformation.

The ability to adapt is critical to future success. To survive—and thrive—leaders must focus their strategies on two overarching goals: maintaining a competitive advantage and enabling the ability to win in a way that embraces rather than resists change. In the twenty-first century, an adaptive business is typically powered by digital technology, prompting many organizations to pursue digital transformation. However, many transformations fail because it is challenging to drive cross-functional change, plan beyond one technology at a time, and develop a strategy that can withstand as technology evolves and organizations' core assumptions shift.

Organizations require a common language for digital transformation as part of their business strategy to drive their capacity for change and ability to win. This can help them avoid the trap of pursuing a technology-first approach instead of starting with strategy in a way that ultimately leads to greater value.