Blockchain and the COVID-19 imperative

Blockchain supports critical life sciences objectives, including transparency, quality, traceability and automation, and delivers value to all ecosystem participants in an increasingly complex supply chain. Before the coronavirus pandemic, the life sciences industry was already devoting resources to mapping blockchain to applications throughout the product lifecycle. But COVID-19 has galvanized the life sciences industry in a way none could have predicted. For the benefit of global public health, marketplace competitors now have the opportunity to leverage the latest, best-in-class and innovative technologies to support the overall ecosystem and, most notably, the patient. Blockchain is one of the technologies which has the potential to bring transparency and value to the end patient.

Examples of blockchain impact include:

Ecosystem participants need to standardise solutions and scale

Much of the early efforts at mapping potential blockchain use cases to industry pain points have already been completed, resulting in a menu of use case opportunities for industry consideration. But the industry is lagging behind in preparations for coordinated execution of many of these opportunities. Competing priorities, a lack of ownership, and investment and resource constraints appear to have stood in the way. To capture these opportunities and realise value, ecosystem participants need to work together as a team to develop and implement:

Importance of tailored value propositions

Blockchain has clearly identified use cases but it is an underlying technology. Wider considerations need to be assessed in order to ensure successful implementation. Indeed, what strengthens the power of the blockchain tool is the ecosystem – a network built on collaboration, transparency, and trust. There are multiple players across the ecosystem, some of them primarily observers, checking that information is visible, others adding data throughout the product lifecycle.

The benefits will vary by stakeholder across the ecosystem. Therefore, when approaching different stakeholders, the value proposition needs to be clearly tailored and defined. To galvanize adoption it is critical when approaching government organisations and regulators that the use case application and the solution offered are explained effectively. The Fourth Industrial Revolution has triggered a renaissance in what is possible for physical and digital technologies through tools such as analytics, artificial intelligence (AI), the internet of things (IoT), and blockchain. However, in many cases, governments have not yet had the opportunity to adopt laws and regulations that build quality assurance, transparency and trust into the new solutions.

Proactive and meaningful collaboration

As mentioned, the power of blockchain is amplified as ecosystem participants broaden their adoption of the technology. While a single pharmaceutical manufacturer can ensure memorialised data within a blockchain on its own, it is less likely to achieve critical acceptance from more skeptical external stakeholders, including government regulators. DLT adoption should therefore be approached by ecosystem players from an industry perspective, to increase the speed of adoption and minimise duplicated efforts. Regulatory issues can more easily be addressed through a unified industry effort, rather than companyspecific solutions. To achieve regulatory acceptance, simplicity is best. Offering slightly differentiated solutions within the same industry may generate confusion.
 

Example of Industry Collaboration PharmaLedger

In January 2020, the PharmaLedger project, a public-private partnership sponsored by the Innovative Medicines Initiative (IMI), was launched to connect the healthcare value chain using blockchain technology.

This three-year project aims to strengthen IMI’s efforts to accelerate innovation in healthcare through the creation of a trusted blockchain-based framework across supply chain, clinical trials and health data management.

It brings together 12 global pharma companies and 17 public and private entities to support the design and adoption of a blockchain-based platform in the life sciences and healthcare spaces. The consortium aims to leverage blockchain to:

Example: PharmaLedger Use Case - ePI – Electronic Product Information Use Case

Product information leaflets are found in every package and offer valuable information to both healthcare practitioners and patients, such as information on product ingredients, how to report adverse effects, how to take medicines safely, etc. These leaflets are closely regulated and require constant updates during the lifecycle of the product. There are many issues with the existing processes and usage of paper leaflets:

• Readability of print
• Updates are not instant as they are linked to production (which may limit availably)
• Cost to produce
• Environmental impact

PharmaLedger vision for ePI

Switch from paper to digital ePI leaflets.

Leverage blockchain technology to:

• Enable trusted transactions between multiple entities
• Enable trusted and secure content
• Allow interoperability with other digitally enabled services and systems

Additionally, the ePI use case aims to create a transactional infrastructure to connect all players involved. An example is the review and approval and dissemination component:

The review and approval component enhances trust and brings efficiencies to the interactions between the health authorities and the pharmaceutical companies. The ultimate goal is to streamline the review and approval process in order to have the latest approved information made available to healthcare practitioners (HCP) and patients as the product information is updated throughout its life cycle.

The Dissemination component ensures that the patient or HCP only gets approved and trusted information in addition to built-in anti-counterfeit checks, potential recall messages, etc. There is no need to have an individual app for each manufacturer, nor an app for specific countries around the world. The ultimate goal is to allow the patient to have a solution that allows them to access all the required information for their medicines.

Moving faster together, as an industry

Multiple platforms and consortiums already exist for discussion and ideation within the life sciences community, and these fora frequently include blockchain in their agendas. 

Call to action – ecosystem participants

• Assess your use case – confirm your value-added and joint-value to the ecosystem
• Review existing use cases in the ecosystem – if use cases are complementary, reach out and partner together early
• Let down barriers – be willing to share data, cooperate and partner within the ecosystem – see other ecosystem participants as collaborators, not competitors
• (Re-)educate yourself on consortium missions, roadmaps, and existing participants
• Standardise solutions – work together to standardise single use cases to enable efficient scaling globally
• Commit to the journey – the solution will not be instantaneous; scaling takes time

Current circumstances demand industry cohesion and collaboration like never before. Having faced the COVID-19 pandemic, the world’s pharmaceutical manufacturers and stakeholders should seize the opportunity to build momentum for initiatives that can speed up access to COVID-19 vaccines. There are also additional follow-on benefits in a post-COVID environment. Embracing blockchain technology and its underlying benefits represents just such an opportunity, creating value for the industry ecosystem far beyond the immediate pandemic.