Technology will truly start supporting supply chain planners

Technology is finally fulfilling its promise

If there is one thing we can learn from unforeseen events like trade wars, political turmoil, earthquakes and, recently, the COVID-19 pandemic, it’s that markets can change overnight and we need to be able to respond swiftly. Fortunately, we are experiencing an exponential growth in digital capabilities. Technological innovations like machine learning are finally starting to live up to the 10-year promise of largely automated processes and exception-based planning. These innovations will hugely enhance (real-time) insight and support faster and better decision making.

At last: exception-based planning

The breakthrough of exception-based planning is based on growing computational power to handle (big) data as well as increased machine learning capabilities, planning functionalities and integrated data modelling possibilities. Also, technology today allows to integrate planning layers and models, thereby enabling end-to-end visibility and synchronised planning. In the near future, the vast majority of activities in supply chain planning will be handled by digital solutions, allowing supply chain planners to fully focus on reviewing the exceptions, responding to events as they happen and collaborating closer with other functions.

How will this improve supply chain planning? First of all, exception-based planning will be end-to-end. If a demand shortage is expected at one location (e.g. DC), an algorithm will assess and provide options and corresponding costs to (1) ship the products from other stock locations, (2) produce missing products additionally vs. (3) lost sales. Second, we are moving from descriptive (notifying the planner about an exception) to prescriptive (notifying the planner about possible solutions to resolve the exception) to decisive, based on self-learning (the usual response of the planner to given options). This will be very helpful when supply chain planning workload increases, for instance when the number of sales orders is increasing.

Near real-time scenario planning

Another pivotal development is that (near) real-time scenario planning is now a reality. The growing computational power and maturing technology offer the opportunity to handle large amounts of data and to run scenarios more frequently, even on the spot. In the case of the COVID-19 pandemic, companies that were already quite advanced in the field of planning technology, were able to react immediately to, for instance, borders that were closing in European countries. Within minutes, they knew what the impact of various decisions would be (e.g. reshuffling inventory, and sourcing suppliers). This will become a more widespread, standard capability in the next 10 years. Soon, systems will start to learn from the decisions taken by planners and will eventually make these decisions themselves – based on rules that were defined by supply chain planners in collaboration with various stakeholders inside and outside the company.

Enhanced accuracy of forecasts and planning

In order to build accurate forecasting and planning models, it is necessary to integrate the various internal and external data sources and systems. However, keep in mind that if the data is not reliable, neither is your forecast. This is where new technologies such as AI and machine learning come in. They can help to prepare master and transactional data in order to ensure consistent models based on defined rules.

The amount of data keeps growing, including publicly available data (about e.g. the more accurate and longer-range weather forecasts) that can help to support decisions. For instance, if we look at trade promotion management, one of the current obstacles is the large amount of detailed information that is required. In the near future, the Sales department will only need a few promotional indicators (e.g. which product, which week). The tool will then do a promotion forecast/planning based on historical data about promotions, or even on social media scraping^[1].

Reaching your full potential

In short: there are many digital solutions to automate processes and provide insights. The next 10 years will see the rise of even more opportunities leading to unprecedented high levels of automation. In order to fully benefit from these technologies, we need to start preparing now by taking the required steps towards a shift in mindset and company culture. At the moment, technology is ready, but slow user adoption prevents many organisations from reaching their full potential. For one, people in supply chain planning will need to learn to focus on input (models, parameters and data), as well as on analyses and scenarios, and learn to trust and value these. Also, supply chain planners need to be exception-focused and proactive. In order to have the people with the right skills in place, organisations will need to retrain current staff and hire people with other profiles and backgrounds. This will be the topic for the next article on the Future of Planning: “A planner’s job in 2030 will be nothing like today”.

^[1]The fashion industry is highly impacted by trends that are emerging 'in the streets'. Monitoring social media helps to detect trends and to adjust forecasts, supply and finance.

The future of planning series

Now is the time to start preparing for the future of planning – in terms of technology, talent, and organisation. The COVID-19 pandemic could in fact be the turning point, if you want your company to respond, recover and thrive in the post-crisis era. In this series of online articles, we will share our in-depth views on these topics.

Stay tuned for article 3: A planner’s job in 2030 will be nothing like today. In reality, today’s planners are mostly firefighters (reactive and operational), whereas future planners need to be proactive, tactical, and focused on scenarios. As organisations implement digital supply chain capabilities, technology will take over more predictable and analytical tasks. Day-to-day activities of demand planners will be significantly disrupted by automation, taking over up to 80% of their current activities. New activities – in the field of analytics – will arise. This will significantly change roles and function names: demand planners will be more like demand data scientists, and supply planners will be supply chain architects. This requires new solutions in the field of talent management, in order to have the right people in place.