People
Dannie Ivanova
Partner, Customer and Marketing
Dannie is a Partner in Deloitte’s Customer & Marketing practice, leading major digital transformation projects in both B2B and B2C, focusing on commercial excellence, commerce, customer experience, go-to market strategy, and business model innovation. She has extensive experience in the Consumer Goods & Products industry, including 15+ years in the Tobacco segment where she has worked for, among other, PMI, JTI and BAT. Dannie has a passion for helping humans harnessing the innovative power of technology through human-centred design techniques.