Global Powers of Luxury Goods 2019

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New survey from Deloitte and Consumer Goods Forum finds substantial corporate progress towards health and wellness goals

Published: 10 June 2019

Consumer goods companies have made substantial progress over the past year in supporting the health and wellness of their consumers, employees and communities. This is evidenced by their new initiatives and strategic changes in product offerings, marketing and employee education, according to the 2019 Health & Wellness Progress Report from Deloitte and the Consumer Goods Forum (CGF).

The key findings, derived from a survey of 75 of the world's leading consumer goods companies—39 percent of them from the Asia Pacific region, include:

  • More than 98 percent of companies have reformulated products to comply with their health and wellness policies.
  •  Over 70 percent are offering low salt or low sugar product options.
  • Two million staff have participated in their companies' health and wellness initiatives.
  • More than half a million schools have benefited from programs operated by CGF members.

"Consumers are starting to favor products that incorporate principles, including sustainability, and want more transparency about what they are consuming," says Zhang Tianbing, Deloitte Asia Pacific Consumer Products and Retail leader.

"Because of technology, even if consumer goods suppliers, manufacturers and retailers do not provide detailed information about their ingredients and raw materials, consumers are still able to find that information. This means transparency is increasingly vital to maintaining good relations with consumers and the reputation of the consumer goods industry as a whole."

Through its Collaboration for Healthier Lives initiative (the Initiative) and other work, the CGF aims to promote healthier shopping habits and increase awareness of wellness activities and behavior; conduct independent, scientific testing of the Initiative's effect on communities and seek recognition from international institutions of the consumer goods industry's role in addressing health and wellness issues; introduce regional versions of the Initiative where possible; expand its work beyond member companies; and accelerate the involvement of CGF member companies in internal health and wellness initiatives.

"Retailers are in a fantastic position to find out what consumers are thinking. They can then feedback to manufacturers and together address the concerns of consumers and health authorities," adds Zhang. "Ultimately, this will also benefit consumer goods companies themselves, as their products will meet market demand more accurately."


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