Deloitte China Consumer Products & Retail Industry Overview

Deloitte researched the performance of nearly 500 listed consumer products & retail companies. By comparing the performance of leading companies in each segment, this study presents insights into industry trends and identifies the drivers of industry performance.

(English version)

Companies overview

After removing duplications and excluding companies that did not disclose their financial results for the relevant period, this research covers 492 companies with combined revenue of RMB5.71 trillion in 2020. In particular, there were:

  • 329 A-share companies with combined revenue of RMB2.6 trillion in 2020
  • 146 H-share companies with combined revenue of RMB2.91 trillion in 2020
  • 17 China Concepts Stocks with combined revenue of RMB0.2 trillion in 2020

*The data in this study is from the latest annual reports of the 492 listed companies for fiscal years ending between the start of June 2020 and 31 March 2021.

Main findings

General conclusions

  • The post-COVID recovery is accelerating in the consumer products & retail industry
  • The structure of consumption has changed, with consumption upgrading trend more prominent for all consumer products
  • With consumption upgrading and China's supply chain advantages, new brands are developing rapidly and the number of newly listed consumer products companies is surging
  • Most of the new listed retail companies are internet platform retailers, indicating this new digital retail format has been gaining market recognition

General trends in different segments

  • With rapidly rising demand for green, high-end, and quality products and changes in consumers’ shopping preferences, frequency, and scenarios amid the pandemic, segmentation in the consumer products industry is accelerating
  • The food, cosmetics, agricultural products, and household cleaning product segments performed well during the pandemic; the sports and outdoor apparel and beverage segments segmented further
  • The revenue of offline segments including specialty stores and department stores continued to decline, with supermarkets the only non e-commerce segment to grow revenue and profit

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