Step 4: Deliver your own brand

ExperienceMIX

Business value

• Target satisfied customers and leverage positive interactions to create personalized campaigns and offers to encourage conversion when the customer’s intent to purchase is at the highest
• Identify unhappy customers, understand their dissatisfactions, and avoid unsuccessfully targeting them with additional offers and ads until outstanding issues are resolved
• Reduce basket abandonment by gaining real-time insights on why customers may not be purchasing and leveraging this data to retarget offers to incentivize purchasing

Description

ExperienceMIX can help build personal connections far beyond the transactional by combining traditional customer data with emotional data. Powered by market-leading Adobe and experience management platforms, ExperienceMIX can help brands create personalized experiences at scale that deliver the right content at the right moment, and most importantly—in an emotionally-relevant context.

Contact

Royston Seaward
rseaward@deloitte.co.uk
Deloitte UK Consulting Partner

Lift Acceleration Program

Business value

• Creates a customer-centric operating model: Activate a customer-centric organization with ownership of KPIs and closed-loop processes to share and act on insights
• Design and implement a complete system of engagement to help organizations with data, decisioning, and delivery

Description

Lift Acceleration Program helps organizations become more customer-centric by focusing on improving customer acquisition and customer lifetime value.

The Lift Acceleration Program leverages Adobe Experience Platform and Adobe Experience Cloud to empower organizations with a single view of the customer, higher customer engagement, and superior business performance.

It combines the power of Hux by Deloitte Digital, with Adobe’s digital experience expertise, to bring together customer and audience data in real-time, activate smart decisioning, and deliver impactful customer experiences.

Contact

Barbara Venneman
bvenneman@deloitte.com
Deloitte US Consulting Partner

HUX

Business value

• Acquire: gain more high value customers
• Engage: enhance experience for existing customers
• Master growth: understand and own

Description

Hux by Deloitte Digital integrates Deloitte know-how, IP, and creative resources to deliver on the promise of the elevated human experience, bringing the power of data science, human psychology, and content efficiently together. We often start with a customer data platform (CDP), which we set up under your ownership and ideally in your environment to capture all forms of data including experience and operational data. Building on this single view of the customer, Hux then enables orchestrated decisioning at every touchpoint and channel to optimize your desired business outcomes.

Contact

Angel Vaccaro
avaccaro@deloitte.com
Deloitte US Consulting Partner