Michael Chen

Director, Strategy & Operation

Michael Chen

12/F, China Life Financial Center

No. 23, Zhenzhi Road




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Professional background

Mr. Chen is a Director at Monitor Deloitte based in Beijing, focusing on Strategy and Operation Consulting. Mr. Chen has served clients in the Automotive OEMs, Financial services, Consumer products, Telecom Operators, and Medias groups in China. He has rich experience in areas of market entry, growth strategy, branding, CRM, channel management, and customer service. Prior to his consulting career, Mr. Chen has served in several luxury brand auto OEMs, responsible for marketing and strategy functions, as well in Chinese central government.

Mr. Chen was graduated from the University of Rochester, USA with MBA degree.

Project experience
  • Largest Mix-Service Financial Service Company / CRM Program Launch – Implemented the new membership program launch for the client. The service include strategy design, business model development, operational process design, and IT system deployment monitoring. This program turned the membership program from a cost center to a profit center. 
  • Largest New Media Company / Market Entry & Growth Strategy – Helped the client to launch new product, including new market entry strategy, product operation model optimization, as well as global market expansion planning.
  • Global Automotive OEM / Organization Design – Assisted the client to design its JV organization in China. Made recommendation after benchmark study and option assessment. Supported the client to implement the org structure with detailed R&R and KPI description.
  • Large Telecom Operator / Precision Sales Outsourcing – Provided Marketing & Sales outsourcing service to the client to support its revenue increase. The service includes customer segmentation, sales potential identification, marketing campaign design, call center management, and sales monitoring.