Ying Tang

Ying has 20+ years’ experience and solid track record in driving growth and innovations for leading companies in multiple sectors including Retail, Beauty, FMCG etc. Broad experience from formulating consumer activation strategies, integrated marketing campaigns, and consumer engagement.

Relevant Project Experience:

• Led the lighthouse projects delivery for a MNC cosmetic group from data and technology innovation to end-to-end business operating service
  
• Acting as engagement partner for a top sportswear brand to deliver holistic CRM operating service from program revamp, data analytics, digital journey management to CLTV and segmentation orchestration etc.
• Led a marketing & sales team at top retail brand to control overall strategic design and operation in terms of Social, CRM, CMI, VM, retail and marketing. Implemented Digitalization on consumer precise communication across media/social/CRM, store segmentation and SKU portfolio optimization. Managed all regional marketing and sales landing and operation