Welcome to the Scandinavian ’cut’ of Deloitte’s 2021 Digital Consumer Trends, an annual survey of 4,000 consumers in Sweden, Norway and Denmark as part of a more extensive global survey.
Deloitte has been sharing these insights for 11 years to understand the needs of today’s customers and provide unique insights into digital consumer behaviour. Every year, the report dives into different topics that unveil the most important consumer trends in today’s digital world.
This year, the Scandinavian ‘cut’ dives into streaming habits, data privacy, attitudes to 5G, new tech gadgets and changing ways of getting news. It also includes four spotlights on industry-specific digital trends in Retail, Telecom, the Public Sector and Financial Services.
We hope that you find the insights interesting.