Bridging the Digital Divide

CMOs are going through a rapid transformation. They are asked to be more than proficient marketers, but also to act as the stewards of the customer within their organizations, building bridges across functions to enable customer engagement. Read about the five key priorities for the new CMO.


Social Business Innovation

Learn how to capture more enterprise value through Social Business Innovation with Deloitte and Salesforce.
Deloitte Social Business Report MIT


Strategy, not technology, drives digital transformation 

Becoming a digitally mature enterprise

The fourth annual research study by MIT Sloan Management Review and Deloitte probes executives’ views of what drives digital transformation. The report is based on responses from 4,800 business executives across 27 industries and 129 countries, and incorporates interviews with executives and thought leaders from a number of industries.

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This year's research indicates that digital transformation isn't really about the technologies. Businesses at the leading edge aren't focusing solely on social, mobile, analytics, and cloud. Instead, they're integrating these technologies in the service of transforming how their businesses work.

Highlights from the 2015 report include:

  • Digital strategy drives digital maturity
  • The power of a digital transformation strategy lies in its scope and objectives
  • Maturing digital organizations build skills to realize the strategy
  • Employees want to work for digital leaders
  • Taking risks becomes a cultural norm
  • The digital agenda is led from the top

Visit the page on Deloitte University Press for more details on this report and view the related infographic.

Read results from previous years' Social Business Studies

Explore the past findings from the annual global study, conducted in collaboration with MIT Sloan Management Review.

  • View the 2014 report or view the infographic | Moving beyond marketing: Generating social business value across the enterprise
  • View the 2013 report or view the related infographic | Shifting out of first gear: insight into the social business landscape and how some businesses are reaping value

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