Bringing the latest insights on the Tourism & Hospitality Sector  

The Tourism & Hospitality sector, globally and in Greece, faces unprecedented challenges and uncertainties. No company or organization has been or will be immune from the pandemic’s impact and consequences. No strategy will survive fully intact and more likely than not, the challenges organizations face will get tougher and more complex, as the world is trying to recover and adapt to the new reality posed by COVID-19.

Within this turbulent environment, business leaders are challenged to stabilize their organizations and prepare for a newly uncertain future. Therefore, now is the time for leaders of hospitality companies to take decisive action as it is almost certain that decisions made in the short term will drive how their organizations are sustained in the future.

To support Tourism & Hospitality leaders on both planning their immediate actions and reflecting upon what might change in the medium to long term, we have prepared specific scenarios about how the landscape of the Greek Tourism & Hospitality might evolve over the next 18 or so months. These scenarios are not predictions about what will happen; they are hypotheses about what could happen designed to help the sector's business leaders and key stakeholders:

• Undertake strategic, financial, and operational planning for 2020 and 2021.
• Take decisive action to respond to the shocks yet to come, and at the same time prepare for what might change in the months and years ahead.
• Question themselves and think how trends and developments we experience during the pandemic could shape what the global and Greek Tourism & Hospitality sector might look in the more long run.