Jeff Simpson

Jeff is the consumer insight offering leader for ConvergeCONSUMER, a principal with Deloitte Consulting LLP in the Retail practice and leads Deloitte's InSightIQ. As the consumer insight offering leader with ConvergeCONSUMER, a business focused combining consumer data sets with next-generation technology platforms, applied artificial intelligence and machine learning focused on consumer demand prediction to help consumer businesses understand and optimize decision making, Jeff leads the marketplace strategy for consumer insight solutions.

Jeff leads Deloitte's InSightIQ, which specializes in understanding how consumer behaviors are changing by analyzing hundreds of billions of dollars of consumer spending, location, and primary research data. He specializes in marketing, CRM, and loyalty work, and has designed and launched several large loyalty programs besides serving as the chief marketing officer at a variety of large retailers. He has market eminence as a thought leader in analytics, customer & marketing strategy, loyalty, and database marketing.