Article
Smart Tourism
The destination is always ahead
A three-step methodology was developed to offer a glimpse into the vast potential that an aggregated database repository, combined with predictive analytics abilities, can have for a central managing authority.
Tourism is an industry but, in many ways, it might be better described as an ecosystem. The players in this ecosystem include governments, tourism businesses, as well as a whole range of supporting industries which experience the direct and indirect, knock-on effects of tourism.
