ONDC: Commerce@Bharat Redefining business models and supply chain

India's e-commerce space has witnessed remarkable growth and become a significant contributor to the country's economic growth, backed by a large and growing internet user base, increasing digital literacy, and the convenience offered by online shopping.

The Open Network for Digital Commerce (ONDC) is an ambitious initiative by the Government of India aimed at democratising the e-commerce sector in India by creating an open, inclusive, and competitive network. This is envisaged to be achieved by unbundling the discrete aspects of the digital commerce ecosystem.

The network is expected to benefit both buyers and sellers primarily on account of its impact on product/ service discoverability and reach. ONDC represents a paradigm shift, shaping the future of how businesses and consumers shall engage in the digital economy. This will also translate into far-reaching implications for the services sector, such as financial services and logistics.