State of Generative AI in enterprises in India Q3 report 

Adopting Artificial Intelligence has become essential for companies to maintain a competitive edge. Deloitte’s third wave of the State of Generative AI Report (India Perspective) sheds light on the distinct priorities of Indian organisations as they embrace Generative AI (GenAI). This is the third in a series of quarterly surveys intended to track the adoption of GenAI in the enterprise.

The report highlights that the Indian companies are highly price sensitive when adopting GenAI models, highlighting the challenge of balancing innovation with affordability in a price-sensitive market. Nearly 50 percent of Indian respondents cited pricing as the primary factor, followed by the model’s overall performance and flexibility. Meanwhile, global companies emphasised overall performance, trust, and flexibility, with pricing following later.

In terms of investments, there has been a considerable rise, with companies focusing on Data Management, Cloud Consumption, and AI/ML Capabilities. However, less than 20 percent of the overall AI budget is currently dedicated to GenAI in over 50 percent of the organisations surveyed.