Insights

Driving through the urban used-car market

With the increasing population of cars in use, there is potential for the used car market to double in size in the coming years. Therefore, it would be a significant opportunity for the manufacturers to continue to pay a lot of attention to this market.

The urban dealerships seem to attract well-informed and largely educated customers. These customers presumably look for transparency of process, the assurance of a brand and the convenience in transaction. To that extent the investments that manufacturers have made in the used car branding and distribution have been timely and well founded.

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