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Economic Contribution of the Indian Motion Picture and Television Industry

The study has been commissioned by Motion Pictures Association of America.

This study assesses the contribution of the motion picture and television industry to the Indian economy, and provides estimates measuring the magnitude of that contribution for FY2013.

Deloitte Touche Tohmatsu India Pvt Ltd (DTTIPL) has conducted this study on ‘Economic contribution of the motion picture and television industry in India’ for the Motion Picture Association (MPA)
• India has an active motion picture and television industry. India is the largest producer of films in the world, and has a large Cable & Satellite (C&S) base of c. 140 mn homes
• Our study assesses the contribution of the motion picture and television industry to the Indian economy, and provides estimates measuring the magnitude of that contribution for FY2013
• The Indian motion picture and television industry comprises an array of businesses and services. We have analyzed economic contribution by key value chain elements, viz:
−Film production & distribution
−Film exhibition
−Non-theatre revenues*
−TV production
−TV broadcasting
−TV distribution
• Economic impact has been estimated in terms of gross output, total value added, and employment generated by the industry. Of these metrics, total value added (which inherently eliminates any “double counting”) is the recommended metric to measure the economic contribution to the country. These metrics are discussed further on the following page

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