Telecom & Media Consumer Survey

The inclination towards digital engagement is likely to provide Telcos with opportunities to elevate “moments that matter” and impact customer journeys. COVID-19 has made the digital shift a default option for all, eliminating a major deterrent of digital transformation, customer adoption. A majority of business owners are preferring to operate from home and anticipate increased demand for data security and integrated communication solutions as an outcome of virtualization. Demand for Telco services is expected to increase with the continued work from home. A majority of consumers indicated willingness to pay more for higher service quality, exhibiting a different mindset from price-sensitive purchasing.