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Marketing: Leveraging data for reincarnation
The shifting marketing paradigm
In recent years, marketing has completely metamorphosed and undergone a paradigm shift. It is no longer a one way street, and is gradually becoming circular with information flowing rapidly and freely between marketers and consumers. This report from Deloitte India, in collaboration with CII, shares the recent developments and trends in the marketing, analytics and digital world.
The interplay of technologies such as social media, cloud, analytics and mobility, to augmented reality at the front end and analytics at the back end, is changing the way marketing is done and the digitally savvy consumer is targeted using various mediums at any time of the day and everywhere. This will be further accentuated by proliferation of sensors and the internet of things.
This report from Deloitte India, in collaboration with the Confederation of Indian Industry (CII), promotes discussions and shares the recent developments and trends in the marketing, analytics and digital world, providing insights into the key changes undergoing the marketing function and the role played by technology.
Read more to get insights into the shifting marketing paradigm, the opportunities and the issues provided by data, and how analytics lies at the core of reincarnating the marketing function. The report discusses how to make it happen by enabling a data foundation, and the science behind delivering digital. It also explores the enablement of an exponential organization through talent management, capability and leadership development, change management and organization design, and the role of the Chief Digital Officer (CDO).