lol.travel presents GoLive

On www.lol.travel/golive people can now search for the name of the artist or the band they want to see performing live in order to get the full schedule of the upcoming concerts and the travel solutions (flight and hotels) to get there. Furthermore – thanks to Spotify – the tool generates a dedicated playlist with the exact duration of the flight. Here’s the full story behind.

lol.travel is an italian online travel agency that operates in an industry full of digital giants and needed to find a niche to gain a competitive advantage both in terms of brand perception and in terms of business by creating a service for a specific community.

The discovery came out from a research: italians love music (i.e. 4.8M Spotify users) but most of international artists don’t perform a lot in Italy and even when they do it, this regards only a few venues. So, a lot of Italian music fans have to travel to follow their passion.

Paolo Bergamaschi, Head of Marketing at lol.travel: “The answer is “GoLive”, a service that creates a completely new experience in the travel industry. Now the user-experience begins from the motivation behind the trip (the artist that music fans want to see performing live) instead of just the destination”.

To build GoLive we worked together with SongKick and Spotify. Thanks to them, the result is very simple: on the homepage people can type the name of the artist or the band they want to see live. As a result of the research, they reach a page that displays the full schedule of upcoming concerts (thanks to the SongKick APIs), the best travel solutions to get there (with the flights and the hotels from the lol.travel database) and the perfect soundtrack for their trip, with a customized Spotify playlist designed to last the exact duration of the flight.

Music fans can now search for the artist they want to see, choose the event to attend, buy the tickets and book flight and hotel thanks to one unique tool.