Deloitte Digital and Adobe co-event in Milan


Deloitte Digital and Adobe co-hosted event in Milan

Take Control – Eliminate Random Acts of Marketing

Wednesday 5th of December 2018 | 3.30 - 6.00 pm | Deloitte Greenhouse | via Tortona 25, Milan

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The 5th of December Deloitte Digital & Adobe got together to showcase how they’re helping clients take back control of Marketing by leveraging a data-driven approach to own the customer experience.

Marketing has changed fundamentally. Customer behaviors are evolving and so their expectations, but marketers and organizations need to catch up. Challenges are everywhere, from ineffective actions to collect customer insights, to poor strategies to gain value from huge amount of data. Starting from this scenario, we have unveiled how the role of CMOs is progressively changing Globally and in Italy (“Highlights from the CMO Survey) and how we are together helping Today’s CMO to take back control of their business and create memorable customer experiences by hearing from two companies who are leading in their sectors:

  • Amplifon, global leader in hearing care
  • 10x, a new banking experience

Our Alliance with Adobe

Success doesn’t happen by accident. Deliberate beats random every time. And we believe the same is true of your marketing.
At Deloitte Digital we’re integrating the capabilities of a creative digital studio, the broad reach of an advertising agency, and the deep business experience of the world’s largest consultancy. Together with Adobe, we’re helping clients transform the digital journey like no one else can because the time to create memorable customer experiences is now. With our tested industry-specific solutions and insights, clients can take back control, eliminate random acts of marketing, and drive growth to realize their greatest ambitions.


3.30 – 4.00 pm

Welcome coffee & registration

4.00 – 4.05 pm

Introduction: Setting the scene
by Deloitte Digital

4.05 – 4.15 pm

Brief snapshot of the Italian opportunity

F. Tota, Country Manager Adobe Italy

4.15 – 4.35 pm

The rise of the CMO

G. Loparco, Partner Deloitte Digital

4.35 – 5.05 pm

Don’t Fight It: Embrace the Power of Customer Experience Management

J. Brighton, Head of Product & Industry Marketing Adobe Experience Cloud EMEA and APAC

5.05 – 5.30 pm

Lessons from the field:

How to take back the control of Marketing: Amplifon Case Study

C. Grassini Grimaldi, Global Digital Transformation Director Amplifon

R. Plata, Partner Deloitte Digital

5.30 – 5.55 pm

Lessons from the field:

How to disrupt an industry:
10x Case Study

5.55 – 6.00 pm

Closing remarks

6.00 – 7.30 pm

Networking cocktail

+ solution demo: ExperienceMIX demo