New Year & Christmas Spending Survey 2021


New Year & Christmas Spending Survey 2021


Deloitte presents the 23rd annual global survey of consumer spending ahead of the Christmas and New Year holiday season. The survey has been held in Russia for 14 years.

Data was collected in Russia in 14-21 October. Around 1,600 respondents aged 18-65, who were polled online via representative sampling, took part.

Survey highlights:

  • Economy and wealth: сonsumer perceptions and purchasing power
  • Russians’ New Year budget structure: the presents people want, and the presents people get
  • Omni-channel retailing: the Internet as an integral part of the shopping process
  • Consumer behavior: decision-making and timing of purchases
Download PDF (in Russian)
Did you find this useful?